Hello espana! this is hoping you go all the way to the World Cup!
Bliss Postponed.
thinking within the limits and parameters of catholicism creates a mindset that is habituated to waiting until one dies and ascends into heaven before enjoying that lasting sence of “heavenly and eternal joy and bliss” this mentality has been the single most hindering draw back to spain’s world cup aspirations.
the critical mass of belief, intensity and ruthlessness compulsory to competing and winning on the scale of the world cup are simply differed only to those instances when catholicism is threatened.
so how can spain’s marvelous work ethic on the soccer field translate into a “win” on the scale of the world cups?
how can one convince spain to apply the compulsory and critical mass of belief, intensity and ruthlessness normally reserved for decapitating “heretics” to playing soccer on the world stage for two forty-five minute halves? if only to shower the spanish populace with a taste of the joy and bliss that is customarily postponed till heaven.
Friday, November 7, 2008
Monday, October 6, 2008
Igwe Precision Footing Sports
Blogging With Clarity Of Purpose!!
IGWE PRECISION FOOTING SPORTS (I.P.F SPORTS) STANDS FOR HYPER ENHANCED PERFORMANCE AMONG LAND BASED ATHLETES. WHICH WE ACHIEVE BY CRAFTING THEIR FEET TO BEHAVE LIKE THINKING HANDS ON THE PLAYING FIELDS AND COURTS. WE ALSO STRIVE TO ATTENUATE INCIDENCES THAT WOULD NORMALLY LEAD TO INJURIES AMONG THESE ATHLETES BY IMPROVING THEIR ANKLE STRENGTH, ROTATION AND REFLEX.
THE AREAS I WILL BE SENDING OUT BLOGS WILL BE ON BASKETBALL, BASEBALL, FOOTBALL, SOCCER AND TENNIS.
I WILL ALSO SEND OUT BLOGS ON NUTRITION AND GAME DAY MENTAL READINESS SINCE IPF SPORTS DOES PROVIDE GAME DAY MENTAL EDGE MANTRAS AND ENERGY EXPONENTIATING DIETARY SEQUENCING STRATEGIES AND TACTICS.
My name is mr igwe.Ref to sponsorship of athletic rookies/amateurs
please allow the introduction of my I.P.F systems.
the I.P.F uses advanced soccer pedal dexterity techniques to craft the feet of professional athletes into moving like "thinking hands" on their assorted playing surfaces, and by improving their ankle strength, rotation and reflex, drastically attenuates incidences that would normally lead to injuries during their games.
athletes who grew up wearing shoes from infancy tend to develop poor ankle strength, poor ankle reflex and rotation, and since the ankle is a crucial part of our skeletal structure's fulcrum to gravity, weak ankles translate in a cascading effect into weak knees, hips, lower backs, spines and shoulders, exposing these critical anatomies to premature attrition and injuries.
while golfers have no need for the advanced dexterity we offer, they certainly could use our services to shore up ankle strength, rotation and reflex especially if they have been compounding the ill effects of burdening their feet with shoes of poor ergonomics and pliability from infancy by wearing spiked golf shoes (tiger woods season ending knee surgery readily comes to mind).
athletes with very rudimentary exposure to the game of soccer from an early age tend to excel at almost all land based sports: in basketball please see the productivity of such luminaries as kobe bryant who played soccer as his first sport in italy, tony parker who played in france , manu ginobili who played in argentina, dirk novitzki who played in germany and steve nash who won back to back nba mvp 2005-2006 who played in canada.
in tennis, both nadal and federer and a host of the more competitive european and south american players are former soccer players.
in football, wes welker, osi of the giants, chad johnson of the bengals and a host of other high performers were all former soccer players.
the i.p.f teaches eye-hand-feet coordination, balance, advanced pedal dexterity, peripheral vision, lateral to multi-directional mobility and nimbleness needed to become higher producers in their assorted land based sports in a span of six weeks max, as opposed to the years it would require to inculcate the compulsory muscle memories to move like the above mentioned luminaries.
this is how i intend to shorten the time it would take your rookies to make earlier return on your ample investments on them.
please respond to thinkingfeetfirst@gmail.com
Citi’s Sports Marketing Strategy Turns Its Focus to Stars-to-Be
FINANCIAL services companies have long sought to associate themselves with athletes who represent the best of their profession. Think of Yao Ming and Visa, or Tiger Woods and American Express.
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Stan Badz/PGA Tour
Paul Azinger, center, with, from left, Todd Dempsey, Jin Park, Parker McLachlin and David Lutterus. Mr. Azinger, a world-class golfer, is helping to mentor the younger pros.
Nick Faldo, left, who won six majors, is working with Mr. Azinger to mentor four young golfers who make up Team Citi.
But Citigroup, the world’s largest financial institution, is turning the concept on its head, choosing to help sponsor rookies, amateurs and others around the world in multiple sports who may never dent the record books. The goal is to show off Citi’s skill as a trusted financial adviser, particularly among clients who may — or may not — be right on the cusp of hitting it big.
Citi wants to be seen as “driving winning performances, empowering people to go out and succeed,” said Mark Ingall, managing director of global strategic media for Citi. “The role Citi plays across all our brands is that sort of coaching, mentoring, training to our clients. And sports gives us the opportunity to reach more people in a very passionate environment.”
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For instance, at the Ryder Cup golf competition, which starts next week in Louisville, Ky., the bank will introduce a mentoring program that pairs four rookie players — who will collectively be known as Team Citi — with the longtime pros Paul Azinger and Nick Faldo. The veterans will give the rookies guidance not just on how to improve their games, but on how to get by as a young pro on the tour when it is not always easy to pay the bills.
The golfers’ impressions and interactions are being shown to the public in various ways, through ads, blogs, branded entertainment pieces and even a documentary on NBC. The latter, a 90-minute special produced by NBC Sports, was called “Q School: On the Brink, Presented by Citi” and told the stories of several golfers trying to qualify for the PGA Tour; it ran in January.
In anticipation of the Ryder Cup, the four rookie golfers of Team Citi — Parker McLachlin, Jin Park, David Lutterus and Todd Demsey — are already blogging about their experiences on www.PGAtour.com/citi.
Starting with the Ryder Cup, which pits American golfers against European ones, viewers of the Golf Channel will be able to see sponsored vignettes, each 45 to 75 seconds long, that show the senior golfers acting as mentors to the junior ones. People who follow the narrative will be able to see how the whole team performs as a group. The vignettes will run throughout the year, Citi hopes to renew the program regularly with fresh batches of golfers.
Citi has also produced a short reality show in which Mr. Faldo, the European team captain, and Mr. Azinger, the American team captain, compete in other pursuits like poker and fishing. The show, “Faldo-Azinger Captains Challenge Presented by Citi,” will appear in two parts on the Golf Channel starting this week.
Although the Golf Channel will not be showing the Ryder Cup — which will be on ESPN, ESPN Classic and NBC — it will be showing two spots for Citi featuring the team captains playingeach other, in golf this time. The ads, which will also air on NBC and ESPN, were created by Citi’s advertising agency, Publicis, part of the Publicis Groupe.
Citi’s sports marketing agency, MEC Access, helped devise the overall sports strategy and create the branded content. MEC is part of WPP Group’s Mediaedge:cia, which handles Citi’s media buying and planning.
“It is increasingly hard to break through with your branding or product message in sports,” said Greg Luckman, president of MEC Access.
“But if you can attach yourself to a passion point of your target audience and do it in an authentic way,” he said, “your brand message is not only going to get through, it is going to be well received.”
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Citi’s mentoring concept is not limited to golf. The bank is introducing similar programs across at least five sports in three countries in what amounts to a comprehensive redeployment of its global sports marketing budget.
In the United States, Citi is setting up mentoring programs within Nascar, college football and Major League Baseball. Overseas, the bank is doing the same for cricket players in India and soccer players in the United Kingdom.
The mentoring theme will be manifested differently for each sport. For example, in the case of Nascar, where sponsors typically back only a single driver, Citi is instead sponsoring the entire Roush Fenway Nascar Racing team and will show vignettes on the Speed Channel that feature the team’s elders offering advice to younger teammates.
Citi’s involvement in baseball will center on its sponsorship of the New York Mets. The company paid $400 million for naming rights to the team’s new stadium, Citi Field, which will open for the 2009 season. Plans are not yet final, but Citi executives say they are considering a program that would have Mets players mentoring children in the New York. The bank may also try to single out a young leader on the team, like third baseman David Wright, and use him to create programming that explores what it means to be a leader.
The new approach comes at a critical time for Citi. The company, which employs 374,000 people in more than 100 countries, is the end product of dozens of mergers and acquisitions, most notably the 1998 union of Citicorp and Travelers. But its goal — to be a one-stop financial services powerhouse for governments, people and corporations — has remained elusive. The company has absorbed billions in losses over recent years and posted a net loss in each of the past three quarters. Its stock is down nearly 60 percent from this time last year.
Lately Citi has aggressively tried to cut costs, laying off thousands of workers and even asking executives not to use color copies for internal documents. More layoffs are expected. For a company that is trying to cut costs and keep its visibility high, sponsorships and branded entertainment make sense because they tend to cost less then traditional campaigns, said Mr. Ingall of Citi. He said the money for the new effort was coming out of other parts of the marketing budget — TV ads in particular — “that weren’t living up to their brand purpose.”
Citi declined to disclose what it spends on sports marketing, other than that sponsorships in general account for 10 to 15 percent of its annual marketing budget.
“The question is how can we move money to something that gives payback sooner than later,” Mr. Ingall said. “One of the things we try not to do is make slashing cuts and then try to rebuild them, because then you end up spending twice as much money trying to rebuild something.”
Citi’s new approach is distinctive, but it probably will not reach many women, said Bill Glenn, a vice president with the Marketing Arm, a Dallas-based marketing agency specializing in entertainment and sports. He praised Citi’s mentoring strategy for “showing how the brand is distinct and bringing it to life with sports.”
Mr. Ingall of Citi said that his company had other sponsorship deals aimed directly at female customers, like one with Wowowow.com, a news site aimed at women, and one with a nonprofit called the Citi Performing Arts Center that supports several theaters.
Ultimately, though, few sponsorship opportunities can rival sports for the passion and image of success they bring to the brand, Mr. Ingall said. “What we’re not happy with is just having our name on a property,” he said. “We want people to have a sense of why we have that relationship.”
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